Segmentum | Boutique CRM & Customer Data Agency

How we work

Make sense of your customer data

We take your entire transaction history and show you the drivers of lifetime value, where customers are lapsing, repeat purchase patterns and more, delivering this as bespoke dashboards that can be filtered to answer any customer questions.

Define a CRM Strategy

Using our data insights, we work with you to build a CRM strategy tailored to your objectives and priorities – we don’t just list the usual best practice checklist to follow.

Execute Personalised Campaigns

It won’t come as a surprise that at the heart of the CRM strategy will be highly personalised campaigns. Using our expertise and specialist technology we will help you to implement 1:1 personalised campaigns that reactivate lapsed customers, increase LTV and improve repeat purchase rates.

Bespoke Tools & CRM Tech Stack

Your current tools might not be fit for purpose and your IT team are stacked on other priorities. We fill the gap and enable CRM projects to be implemented & evolved quickly, without you wasting time and money looking for new marketing automation platforms.

Enhanced Segmentation

Many brands struggle with using their data to its full potential as its not readily actionable in their campaign tools. We take your customer data and make it available in user-friendly formats within your existing marketing automation platform, with enriched data points to make segmentation fast, easy and effective.

AI & Predictive Modelling

Leveraging our suite of AI solutions, we accurately predict future customer buying behaviour & uncover product affinities to deliver highly personalised product recommendations in campaigns to dramatically increase click and conversion rates.

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Frequently Asked Questions

Who will we be working with?

You are assigned a consultant who will be your single point of contact, working with you on a day-to-day basis. This person will have a wealth of experience – they aren’t just out of university, and as we don’t have salespeople you get to meet them and verify their knowledge first hand.

Why should we choose Segmentum over other agencies?

Other agencies are often just people who have got a basic certificate off a marketing automation platform and churn out the same old strategies to every single client, limited by their capabilities and the off the shelf technology available to them.

Our agency is for those that want a more personalised, bespoke service, delivered by true experts in their field. By having access to our own technology, we can not only execute faster, we just don’t have the same limitations we have to work within.

What does working with you look like?

Most of our work is on a retained basis for a fixed monthly fee that covers the suite of services. This might notionally be based upon a day rate, but we are flexible with when this time is needed across the year.

This means you sometimes will need to see us more than your own family (especially initially), but naturally there are quieter times as your other internal priorities bog you down.

Each project and client is different and may require different levels of time at our clients offices than others.

We also do one-off or shorter projects.

What marketing channels do you work with?

All the retention channels but obviously email dominates our line of work. But direct mail, push notifications, social retargeting, SMS and personalised websites are all regular parts of our armoury.

We don’t do any work for acquisition channels such as PPC and Paid Social beyond retargeting – but we will show you how well each of those performs in bringing in quality new customers.

Are you a tech agency or do you help on strategy?

We originated as a strategy agency, but you can’t do effective CRM without the technical tools and skills. Just because we know SQL don’t just assume we are a bunch of geeks without commercial acumen.

Can you write, design and manage our email marketing?

We do get heavily involved in arriving at creating concepts for personalised campaigns but if you are looking at day-to-day production of emails there are other agencies better suited to that activity.

Is my data safe with you?

Yes, but we would say that wouldn’t we. When we talk, we can go into detail about our approaches to customer data but expect as standard secure data transfer, access policies and more. You might find it inconvenient at times, but we do it for a reason – and no, you can’t just email us your customer database in a CSV file!

Where are you based?

Leicester, UK but operate across the UK with some international clients. We often work from our client offices to for optimum collaboration

What technology do I get with your services?

'Reignite' is our real-time email personalisation platform that integrates with all email platforms to inject a variety of personalised content including AI product recommendations and much more into your campaigns. This overcomes limitations within your email marketing tools to send 1:1 personalised emails.

Our Customer Data Platform takes all of your customer and transactional data to create a single customer view, with added data enrichment to enhance segmentation in your marketing automation platform, website behavioural tracking to power campaigns like cart & browse abandonment and the ability to push the data wherever it is needed.

Custom dashboards are made available that give you all the information you need about your customers.

‘Inbox or Spam’, our email deliverability monitoring service to ensure your emails aren’t landing in the junk folder.

Do I have to use your technology?

Nope – we are an agency first and foremost. The technology was built to service clients that either didn’t have the capabilities with their marketing automation or don’t have the internal resource.

We need something bespoke – can you build it?

Absolutely – over the years we have helped many a marketing team by creating bespoke solutions whether that is content management systems to automate email campaign builds, integrations between your internal business systems and marketing automation platform, campaign microsites, voucher code systems, NPS surveys and much more.

Can you help us find a new marketing automation platform?

Yes of course – but new tech on its own is nothing without the right strategy and data integrations. Changing platform can be a real sinkhole of lost time and effort and doesn’t increase revenue on its own.

Usually there are areas we can support to dramatically enhance your existing capabilities such as enhanced data fields for superior segmentation and personalised product recommendations.

How much do your services cost?

Our services are bespoke so we don’t have a public price list but we can say that our rates tend to be far more competitive than larger agencies – we don’t have account handlers and sales people that need to be paid, you work directly with those providing the service.

Let’s have a chat and we can quickly give you a ballpark cost after a 5-minute conversation.

How long a contract do I need to sign?

For the majority of our clients we don’t actually have long-term contracts. We can do small one-off projects such as an email marketing audit, through to retained work to manage your whole CRM strategy and infrastructure.

We are firm believers that if we do amazing work for our clients they will have no reason to stop working with us.

Can my marketing agency white label your services?

Sometimes but we are selective. We would need to chat and make sure our ways of working are compatible. Our number one goal is to do the right thing for the customer, even if it means billing less – if you have the same approach talk to us.

Let's schedule a time to chat

Thank you

Some of the brands who have partnered with Segmentum

What makes us different?