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To understand whether any uplift we can see from campaigns is incremental, and wouldn’t have happened naturally, randomised control groups are a proven tactic. This way we can be sure that any difference in purchase behaviour between our test and control groups is down to the campaign. Well, it’s not always quite that simple, let's explain some more.
A common question in any interview for a CRM Manager position might be "what would you do in the first 30 days or 3 months?" so here are some simple ideas to bring along, with these ones highlighted for their ability to demonstrate how you can make an instant impact.
There was a time when getting emails into the inbox was a key distinction between email service providers. Nowadays it’s not on most marketers radars, but I still see certain vendors perform better than others. Let's look at whose fault it is when your email campaigns land in junk.
LinkedIn was a fairly terrible place to be in the months leading up to May 25th 2018. Every other post was written and shared by newly found and self-certified GDPR experts, and most of it was mis-leading at best.