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Helping brands grow with their customer data
Segmentum was founded in 2015 by CRM & Email Marketing veteran Sean Duffy after decades of experience across agency and client-side roles.

Segmentum aren’t like other agencies or consultants. Every client gets bespoke treatment - we don’t use a generic playbook. We don’t blindly follow ‘best practice’ for the sake of it but will challenge many of the conventional wisdoms.

And we certainly don’t just deliver you a bunch of ideas you can’t implement.

That’s why we have built our own tech that fulfils the gaps between what your current marketing automation provider can do, and what your CRM programme needs to deliver – all without having to bother your overstretched IT teams.

This allows us to implement much faster without having to waste time finding technology, but also customise this around the specific needs of the client.

All of this is why we will never be the largest CRM agency around – we can’t offer a bespoke, high-quality service and offer it to everyone by hiring a bunch of enthusiastic graduates. But what you can be assured of is Segmentum will always be led by a team of highly experienced CRM experts dedicated to helping grow our clients businesses.

If you’d like to find out how we can help your brand grow through increasing retention rates, boosting lifetime value and winning back lapsed customers we’d love to chat with you.

Our 3 core principles

Be the best
Don’t settle for ‘good enough’, go that extra mile to make the campaign best in-class.
Understand what the client really needs, don’t push our offering if its not a perfect fit.
Challenge convention
Too much best practice is wrong and constrains thinking. Arrive at your own solutions to individual client problems rather than repackaging previous work for every client
Create and manage sophisticated 1:1 email personalisation, You don’t need any coding skills or ongoing IT support & it works with every email marketing service.
Track how many of your emails arrive in the inbox or land in the spam folder at the major domains.

Work for us

We are always interested to hear from talented professionals in CRM, Data Science and other relevant areas, as well as those who have worked in any capacity within the email marketing & marketing automation world.

Whether you are looking for a permanent role or another freelancing client we'd be delighted to hear from you.

Where to find us

Our HQ is in Leicester, UK but as a remote first business you’ll find us everywhere.

Segmentum, Leicester Startups, 3rd Floor, Phoenix Yard, Upper Brown Street, Leicester, LE1 5TE

CRM questions? Let’s talk.